With your location(s) visible on the home screen of a free mobile app that comes with the service, your customers can use their own phone to control the digital signage screens at your place of business to immediately start playback of what they're interested in. Customers don't need to connect to a local Wi-Fi as it works based on detecting their proximity to the screen.
We still keep all functionality of legacy signage solutions to play from a playlist. The system reverts to playlist-based signage when no-one is interacting with the screen. But with Sophatar you can make your existing screens interactive.
Just as web analytics allows a business to capture data about visitors to your website, we do the same for visitors to your place of business. Track when customers enter/exit your place of business, when they are in the viewing range of each of your signage screens, and their requests for specific signage. Track across all of your business locations to create an interest profile for each of your customers that gets more granular over time!
You can set a playlist uniquely for each of your screens, or share a playlist amongst
them, just as you can with any legacy digital signage solution.
But with Sophatar, that is just the starting point...
Set the signage campaigns that can be requested from the mobile app uniquely for each
screen. They could already be part of your playlist, or be on-demand only. The mobile
app will show thumbnails of all available content when a customer is within viewing
range of the screen. Customers can simply tap in the app to start playback on the
digital signage screen closest to them.
We handle priority between customers making simultaneous requests.
Set categories for each of your business locations, e.g. individual departments in a department store, or movie genres at a movie theater. Then when customers are at your location, the mobile app shows your categories and customers can use them to create an interest profile. Assign your signage to categories so the app prioritizes the content that particular individual is likely interested in.
We log every event. Access a real-time view via your web console, or export data logs to uncover historical trends that can help you gain insight into customer behavior at your locations.
Our default solution uses Apple TV media players, or iPads that are connected to an external screen. But for a more enterprise-grade hardware solution, see our Partners page for recommended media player hardware.
For off-premises customer engagement, add our mobile customer engagement plan.
Also extend this to a full mobile ordering solution so customers can request product-related digital signage and buy the product. This is a custom capability so contact us to discuss.
Each application is different and how we rollout depends on a few factors including:
Let's discuss your specific use case. Contact us