In a movie theater, install screens in the lobby that can show on-demand movie trailers requested by visitors from their own phone or from an iPad near each screen
When making a selection from their phone, visitors can also see available show times for the movie
Link to your order entry system so moviegoers can purchase tickets and related merchandising from their phone
Provide links in your campaigns to online content, e.g. video streams, so your visitors can also use the app to 'take home the experience'
Create a social interaction environment at your event venue so visitors can send messages that pop up on your screens
Visitors can 'post to Facebook' to advertise your event or location to their friends from within the mobile app