We're a B2B2C SaaS (software-as-a-service) company so we value both our business partners and our customers!
We can't talk about all projects we're involved in, but here are a few...
We provide contextual signage that dynamically updates to show products the store wants to push, eg. milk that is close to expiration. Using regular TV screens with AppleTVs mounted to them, we link with the store's inventory management system and automatically add product images, resulting in a zero-effort set & forget installation for dynamic digital signage. Moreover, we have a tablet installed at the checkout lane to remind customers of the store specials, and push a mobile wallet pass that updates daily with the new store specials to attract customers back to the store.
A large European retailer used Sophatar's mobile customer engagement solution to offer a weekly special via a mobile wallet pass. Using the solution without any digital signage, the retailer is able to capture customer information when they install the pass from an SMS text to a local phone number. The pass sign-up page has social media analytics code added to it that allows the retailer to send targeted ads to this audience or other audiences of similar demographics.
A chain of independently owned sports stores uses Sophatar POS-driven signage to show on-screen product recommendations and social media feeds. Sophatar receives the sales data from the retailer's Star Micronics receipt printers, performs sales analytics, retrieves product images, and dynamically updates screens. We then link this with our mobile customer engagement solution to provide a point-based loyalty card that shows in the customer's mobile wallet, complete with a mobile app the retailer can use to add points to the loyalty card each time the customer comes back to make a purchase.
BrightSign is the global market leader for digital signage media players.
Sophatar digital signage can run as presentations on BrightSign media players
and is compatible with the BrightAuthor or third-party creation and authoring flows.
Sophatar Proximity Signage utilizes the BrightBeacon(TM) technology built into
the Series-3 media players. There is also a free demo, both a presentation
for the media player and a 'remote control' mobile app, for Sophatar's proximity
Read more about it in this blog post.
Also take a look at BrightSign's BrightBeacon dealer training which includes a section on Sophatar proximity digital signage towards the end.
Star Micronics is a top global brand for POS receipt printers. Sophatar works with Star for contextual digital signage and mobile customer engagement. When you have a Star receipt printer, we can create digital signage and mobile wallet customer engagement based on the items you actually sell. This can include on-screen product recommendations, digital coupons offers promoted via a touchscreen terminal positioned at the POS, a loyalty card driven by your sales to each customer etc.Go to Star Micronics website
Comtech Telecommunications provides a location API that you can embed in a mobile app for indoor & outdoor navigation. When you use this API in a mobile app, and activate your location(s) for Sophatar service, you can have proximity-based digital signage at these location(s). The Comtech API is an alternative to using Sophatar's native mobile app for proximity detection.Go to Comtech Enterprise Technologies website