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Privacy Policy

Privacy is an important aspect of our business. We take it very seriously. This privacy policy covers both our website and the use of the Sophatar service. Please read this policy to understand how we collect, use, protect and otherwise handle your personal information.

What information do we collect?

When registering on our website, become a business subscriber on our website, or become a consumer user of our service by downloading and installing our mobile app, you may be asked for your name, email address, mailing address, phone number or other details. This information is meant to be able to inform and contact you about our service offering.

As a consumer user of our mobile app, you are provided the option to sign up with your existing Facebook account to provide a single-click sign-up and automatic login flow. As part of this, we may receive from Facebook certain information that is part of your public Facebook profile such as name, gender, age range and zip code. We do not collect any other information during the sign-up / login process from this or any other third parties.

As a user of our mobile app, you are given the option to tap on certain ‘information icons’ to create an interest profile. To make our service effective, you are asked during the app installation process to provide us ‘always’ access to location info. We merely use this to monitor whether you are at a Sophatar-enabled location locally on your phone. Your phone only informs your location to us when your phone detects you are at a Sophatar-enabled location. We do not collect, or track any of your location info when you’re not at a Sophatar-enabled location.

When at a Sophatar-enabled location we share your first name, gender and age range (but not your last name, email address or phone number), the screen you are in proximity of, certain engagement intensity data (time spent at this location on your current visit, total time over all visits, the number of requested campaigns during this visit and prior visits etc.), the interest profile you have created for the categories the business subscriber has activated at this location (but not any interest profile information you entered at any Sophatar-location not owned by the same business), and if applicable, the on-demand content you are currently requesting from your phone. We share this as part of our real-time analytics service to our business subscriber so that he/she may effectively offer you further services while at this or any other business location he/she manages. We also provide aggregate analytics to the business subscriber for the location(s) he/she manages. However this information is totaled across all users and does not contain any personally identifiable information.

When do we collect this information?

We collect information when you contact us, sign up for our service, sign up to receive information from us, or as a user of our service.

How do we use this information?

We use the information to contact you, provide you the requested information, and provide you our service when you’re at a Sophatar-enabled location.

How do we protect your information?

We use encrypted communication between your browser and our website, between our mobile consumer app and backend servers, and between our B2B app and our backend servers. We use an SSL certificate. When you sign-up to our website or mobile app, we only store a hashed version of your password, not the actual password. When you login via Facebook using our mobile app, we do not receive your Facebook password as authentication occurs by Facebook and Facebook only informs us of your successful login.

Do we use ‘cookies’ or other website tracking?

Yes. We use industry-standard tools to track usage of our website, the popularity of certain pages on our website, and referrers to our website to track effectiveness of our own site promotion efforts. We do not collect user-identifiable information as part of this process. From the point you enter your email address on our website, we track certain actions you take on our site such as which pages you visit. We use this as part of an automated process to more effectively target potential future customers for our service.

Third party disclosure

We do not sell, trade, or otherwise transfer any personally identifiable information. Specifically, we do not sell our business subscriber, consumer user, or website registration database to any third party.

Third-party advertisers

We do not use any third-party advertising network (such as Google AdSense) on our site. We may do so in the future at which time this privacy policy will be updated.

California Online Privacy Protection Act

To comply with this act, we provide:
  • the ability to use our website anonymously
  • this Privacy Policy as a link on a prominent location on our website and clearly labeled as such

COPPA (Children Online Privacy Protection Act)

We do not specifically market to children under 13

Fair Information Practices

To comply with this practice, we will take the following actions should a data breach occur:
  • we will notify users via email within 5 business days after becoming aware of the breach
  • we will notify users via site notification within 5 days after becoming aware of the breach

Contact Information

Sophatar Inc.
PO Box 61621
Sunnyvale CA 94088
info@sophatar.com
(844)-4MY-SOPH (844-469-7674)